Big-brand expertise. Boutique energy. Built for modern brands.

Formation Studio was founded by two senior women - one a global brand builder, the other an ecommerce and CRM expert.

We’ve led global brands worth billions and helped early-stage businesses find their feet. Together, we bring joined-up thinking across brand, platform, retention and marketing performance - without the layers or legacy overhead.

Philippa

Founder and Chief Strategy & Marketing Officer

Ex-Unilever, with over 15 years building global and local brands across FMCG, beauty and wellness—including Dove and Simple.

From £1bn brands to scaleups, she’s shaped positioning, messaging and go-to-market launch plans across every channel. She brings commercial clarity and creative leadership to every project.

Specialties:

Brand strategy & positioning
Messaging & tone of voice
Campaign creation & planning
Business & marketing consulting

Ellie

Co-Founder & Chief Digital Officer

An ecommerce specialist with deep experience in Shopify and CRM, she's led digital growth for DTC brands, luxury retailers and lifestyle businesses.

Whether replatforming a store, building retention flows, or planning out a conversion strategy, Ellie makes the backend of your eCommerce business work better.

Specialties:

Shopify site builds & eCommerce strategy
Klaviyo setup & automations
CRM segmentation & email marketing
Tech stack design & optimisation

Our experience

Small team. Big impact.

We work flexibly, in whatever way suits you best — whether that’s on a project, retainer, or consultancy basis.
Every engagement is led by us, with support from trusted creative, performance, or development specialists when needed.

No juniors. No pass-offs. No filler.