Big-brand experience. Small-team agility.

Formation Studio was founded by two senior women - one a global brand builder, the other an eCommerce and CRM specialist.

We've managed global brands worth billions and worked with ambitious startups finding their feet. But wherever we worked, we kept seeing the same thing: brand and eCommerce siloed into separate teams, separate agencies, separate briefs, separate conversations - and founders or marketing leaders left to join the dots themselves. So we built the studio we wished had existed.

Philippa

Founder and Chief Strategy & Marketing Officer

Ex-Unilever, with over 15 years building global and local brands across FMCG, beauty and wellness—including Dove and Simple.

From £1bn brands to scaleups, she’s shaped positioning, messaging and go-to-market launch plans across every channel. She brings commercial clarity and creative leadership to every project.

Specialties:

Brand strategy & positioning
Messaging & tone of voice
Campaign creation & planning
Business & marketing consulting

Ellie

Co-Founder & Chief Digital Officer

An ecommerce specialist with deep experience in Shopify and CRM, she's led digital growth for DTC brands, luxury retailers and lifestyle businesses.

Whether replatforming a store, building retention flows, or planning out a conversion strategy, Ellie makes the backend of your eCommerce business work better.

Specialties:

Shopify site builds & eCommerce strategy
Klaviyo setup & automations
CRM segmentation & email marketing
Tech stack design & optimisation

Our experience

Small team. Big impact.

We work flexibly, in whatever way suits you best - whether that’s on a project, retainer, or consultancy basis.
Every engagement is led by us, with support from trusted creative, performance, or development specialists when needed.

No juniors. No pass-offs. No filler.